uBreakiFix by Asurion Names Lisa Culp as President
Appointment underscores the company’s commitment to franchise success and customer experience
November 21st, 2025
NASHVILLE, Tenn. — Nov. 21, 2025 — uBreakiFix by Asurion today announced the promotion of Lisa Culp to President, succeeding CEO Dave Barbuto.
Culp joined uBreakiFix in 2024 as Vice President of Franchise Operations and has led with clear vision and strategic insight. With more than 15 years of franchise operations experience, including growing Valvoline to thousands of locations across the U.S. and Canada, Culp brings proven expertise in driving performance, developing teams, and building strong relationships with franchisees.
As President, Culp will oversee all aspects of the business with a continued focus on operational excellence, franchise success, and customer experience.
“I’m honored to be chosen to lead this next chapter,” Culp said. “uBreakiFix has an extraordinary network of people — franchisees, team members, and partners — who care deeply about delivering outstanding experiences for customers. I’m excited to continue strengthening the brand and its impact nationwide.”
Barbuto’s departure comes after nearly 20 years with Asurion, including five years leading uBreakiFix. During his tenure, he led uBreakiFix through a period of significant transformation, improving performance, deepening capabilities, and positioning the company for sustainable growth.
“It’s been an honor to lead this organization,” Barbuto said. “I’m incredibly proud of all that our team and franchise partners have achieved together, and I look forward to celebrating uBreakiFix’s continued success under Lisa’s leadership.”
Barbuto will continue in his role for a period to ensure a smooth transition. Day-to-day operations are unchanged, and the leadership team remains united in advancing the business’s strong momentum.
About uBreakiFix by Asurion
uBreakiFix by Asurion stores specialize in the repair of consumer technology, including smartphones, game consoles, tablets, computers, and nearly everything in between. Cracked screens, software issues, camera issues, and most other problems can be repaired by visiting uBreakiFix stores across the U.S. Since 2016, uBreakiFix has served as a walk-in repair partner for Google Pixel customers. In 2018, uBreakiFix became a Samsung Care authorized service provider offering same-day, in-person support for Samsung Galaxy customers across the U.S. In 2019, uBreakiFix joined the Asurion family and continues to operate as an independent franchise business. For more information, visit ubreakifix.com.