Tech Repair Retailer uBreakiFix® Appoints Best Buy® Veteran Wendy Fritz as Chief Commercial Officer 


uBreakiFix Crosses 700-Store Mark, Continues Growth Investment with New Retail Leadership  

ORLANDO, Fla.—Sept. 15, 2021—Leading tech repair provider uBreakiFix® by Asurion has appointed seasoned retail strategist Wendy Fritz as its first-ever Chief Commercial Officer. Fritz brings to the role extensive experience leading retail operations, merchandising, and enterprise growth for national retailers like Dick’s Sporting Goods®, At Home®, and Best Buy®, where she worked for 20 years. Most recently, Fritz served as a consultant for a variety of retail franchises before joining the uBreakiFix executive team. 


Fritz’s appointment comes during an explosive growth year for uBreakiFix, with nearly 90 new locations pushing the company’s total footprint north of 700 stores. In addition to its retail presence, the uBreakiFix repair network also includes nearly 600 mobile repair vehicles bringing fast fixes straight to customers’ doorsteps. On top of continued growth, Fritz is responsible for continuing to innovate the company’s in-store and mobile retail. 


“As we think about the future of uBreakiFix, we don’t want to just grow our store volume; we want to expand the experience,” said uBreakiFix CEO Dave Barbuto. “Wendy will be instrumental in helping us move beyond solving customers’ immediate problems to anticipating their future needs. I look forward to seeing her challenge and champion the uBreakiFix customer journey.” 


As Chief Commercial Officer, Fritz hopes to transition uBreakiFix from a tech repair destination to a preferred and trusted tech advisor, answering customers’ tech needs anywhere—in the home, in the office, or at a store—all while creating a “wow” experience. 


“Technology is at the center of consumer life, especially now that the pandemic has fast-tracked digital integration across every sector,” Fritz said. “uBreakiFix’s substantial 2021 growth is a testament to the fact that people need tech repair and solutions. As we continue to grow, my immediate priority is making it even easier for customers to find us, schedule a repair appointment, and receive updates throughout the repair process. We know how frustrating dealing with a tech challenge or issue can be. I want to not only eliminate that frustration but delight our customers in the process.” 


uBreakiFix repair experts fix smartphones, tablets, computers, game consoles, and most other electronics at more than 700 store locations across the U.S. and Canada. For more information, visit 


About uBreakiFix® by Asurion 

uBreakiFix® by Asurion specializes in the repair of small electronics, ranging from smartphones, game consoles, tablets, computers, and everything in between. Cracked screens, software issues, camera issues, and most other problems can be repaired by visiting uBreakiFix stores across the U.S. and Canada. Since 2016, uBreakiFix has served as the exclusive walk-in repair partner for Google Pixel customers. In 2018, uBreakiFix became a Samsung Care authorized service provider offering same-day, in-person support for Samsung Galaxy customers across the U.S. In 2019, uBreakiFix joined the Asurion® family and now operates as a subsidiary of the tech care company while still maintaining the franchise model. For more information, visit  

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